About Me

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Fishers, Indiana, United States
Brenda gained career expertise as a human resources leader at a global company before becoming an HR consultant. Her functional experience includes a variety of sales roles in the health care industry achieving success for over 30 years. She is currently in Consulting & Analytics Business Development for a health care firm. Her passion is participating in, writing about and observing the evolving workforce. For the first time in history four generations work together. It keeps things interesting. Baby Boomers (born 1946-1964) are redefining retirement and what it means to age in the workforce. It is not just about money. Okay it plays a role! At 76.4 million members strong, Boomers are leveraging technology to continue their careers and the personal fulfillment working brings. Managing a late-stage career requires a strategy. There is no roadmap or one size fits all answer. This blog is about sharing, networking & finding your own right answer to working later, managing your career, redefining retirement, looking for work in your 50s & 60s and reinventing yourself.
Showing posts with label career reinvention. Show all posts
Showing posts with label career reinvention. Show all posts

Monday, September 7, 2015

The State of the Experienced Worker: Labor Day 2015



The short answer is despite your personal situation, overall the environment for workers 50+ is improving. I base my optimistic observation on 5 megatrends that have occurred since 2011, the first year when 10,000 Baby Boomers would turn 65 everyday for the next twenty years and the year this blog was launched:

There is a conversation about aging in the workforce that didn’t exist previously. Millennials, GenXers and others didn’t want to have a conversation about working Baby Boomers, basically they just wanted us to retire and go away quietly. In June 2015 there was a special Senate Hearing, “Work in Retirement: Career Reinvention and the New Retirement Workscape” chaired by a bi-partisan coalition studying issues of working past age 65. In April 2015 AARP commissioned a study conducted by AonHewitt , “A Business Case for Workers Age 50+: A Look at the Value of Experience 2015.” In March 2015, Money magazine published, “The Suddenly Hot Job Market for Workers Over 50.” CNBC, radio talk shows and other media have shined a light on the opportunities and challenges of our multi-generational workforce.

Baby Boomers are becoming career development do-it-yourselfers. Working at something we love past traditional retirement age and not tapping into social security benefits early at age 62, requires early planning. Well-meaning blog readers counseled me on moving the blog target demographic to 50+ attracting advertisers and readers in the senior market. Your 40s are the perfect decade to start planning the second stage of your career--so, I'm committed to Work, Jobs &Careers@ 40+. We have all realized the need to become DIY on training, networking and creating alternatives to what you do today if you don’t love your job. It is a personal accountability, like managing our health. No one else can do this for you and more Boomers get this now. I ask you the question today that I’ve asked groups, “what are the first five things you would do if you lost your job tomorrow?”

Corporate culture and how experienced workers are treated by management is more transparent than ever. Potential employees have to sort through the noise and scam messages online. However, sites like glassdoor.com, Indeed.com and others can shed light on management philosophy and practices. There are industry oriented sites, company specific sites and forums on job search sites.

Corporate America is (slowly) waking up to the potential of experienced workers staying in the workforce. In January 2015, the Society of Human Resource Management (SHRM) surveyed 1,913 HR professionals who rated experienced workers highly in knowledge, work ethic, professionalism and reliability. However, only 24% of the HR professionals saw the brain drain of knowledge leaving their organizations as a problem and 4% viewed it as a crisis. Some industries are more impacted than others. 39% of the American Airlines workforce is 50+ while 37% of the employees at Delta and United Airlines are 50+. The Federal government workforce is composed of 30% employees 50+. These organizations will have to face the challenges of losing their knowledge base before other companies.

More organizations are focused on next steps for emerging retirees. There are free resources for 50+ workers at encore.org, the Center on Aging & Work at Boston College have years of research for individuals and human resource professionals on their website and AARP has online resources on their website. Managing the Older Worker: How to Prepare for the New Organizational Order, Peter Cappelli’s 2010 book has ideas for leaders working with experienced workers. Excerpts of his classic have shown up in many 2015 magazines.

The experienced worker is top of mind this Labor Day!


Tuesday, June 24, 2014

Success in Autumn

“When we are young, we learn. When we are old, we understand.”
--Marie Von Ebner-Eschenbach


Re-imagine the Spring of Youth giving way to the Summer of Adulthood and an inevitable decline in Autumn and Winter. What if, the longer life spans we enjoy in the 21st century are a gift of extra time to accomplish goals resting silently inside our hearts? No one knew that you always wanted to learn to play the keyboard or learn Spanish or visit Yosemite. Now that studies are predicting lifespans of ninety years as nearly average; we are challenged to find excuses to not live our dreams.

In her book, In Our Prime: The Invention of Middle Age, Pat Cohen offers a reason to believe middle age careers can be extended. “Generation X has nearly 30 million fewer members than the 78 million strong baby boom generation. Even though many from this group will work past 65, there will still be fewer employees overall,” according to Cohen’s research. It sounds like great news, but what is the best course of action to take while waiting for the business world to beat a path to the door of the 50, 60 and 70+ worker? Remember this:

·         Reid Hoffman founded LinkedIn at age 35. (Old by Silicon Valley standards)
·         Col. Harland Sanders founded Kentucky Fried Chicken  at age 65
·         Grandma Moses began painting at age 78 (she painted 25 paintings after turning 100 years old)
·         Diana Nyad swam from 110 miles Cuba to Miami in 53 hours at age 64 on her fifth attempt
·         Henry Kaiser established Kaiser Permanente w/ a business partner at age 63


Most of these people lived in America at a time when the average life expectancy was closer to 70. Could the fact that I listed above were engaged in work of their calling give them additional years to make the impact they desired? What is your calling? What is the project you are so passionate about, that you lose track of time?

There is a lot of information online about jobs, careers and callings. Time slows down so a person may discover which phase they are experiencing: a job, a career or a calling. There is no right or wrong answer and each serves a purpose. It is  going to vary for each of individual. As a mid-career professional, just know your best ideas may still be inside of you and like Reid, Col. Sanders, Grandma Moses, Diana and Henry--your greatest accomplishments in life may be realized in your autumn years.
  

Sunday, June 23, 2013

Size Does Matter: Dream Big!


Monday Morning Pep Talk!

How much longer do you want to perform the work you do today? Even if you are in job search mode are you searching for your dream job or are you looking for work?

There is no right answer because each reponse is as individual as our fingerprint. Financial obligations, family responsibilities and priorities change throughout our lives and impact how much we are willing to indulge in career dreams. In the process of doing what we do for a living don’t neglect to do what it takes to fulfill your life. According to the Institute of Health Metrics and Evaluation, in 2013 the average life expectancy for a woman in the United States is 81 years and the average life expectancy for a man is shorter at 76 years, so plan accordingly because time is running out.

Here are five questions for your consideration:

(1)  What career/work would make you excited to wake up on Mondays?
(2)  Can you turn your passion into something you can make a living doing?
(3)  Who can you talk to and move your career dream closer to reality?
(4)  Can you learn more about or pursue your field of interest part-time or online?
(5)  What one step can you take this week to push your dream closer to reality?

I provide these five thought-starter questions because at the end of this week---the same 7 days, 168 hours and 10,080 minutes will pass for all of us. Your career dream will remain just that without you initiating some action.

Don’t kick yourself if you just can’t make a move yet and you feel stuck. There may be a host of complex reasons. Maybe you feel like you don’t deserve to pursue your passion. Some of us are more comfortable in a pain that is familiar than stepping out into an unknown that is more fulfilling. I can recommend a popular older book you might consider checking out of the library, downloading or listening to on audible.com.

Your Own Worst Enemy: Breaking the Habit of Adult Underachievement by Ken Christian.

Personally, I’ve found it is often better to explore career fulfillment in baby steps than throwing everything overboard and starting fresh. When I left corporate America in 2001 as a single mother to become an entrepreneur, I developed a few clients while I still had a full-time job and income. After four years, I found my way back to corporate life in a different profession. However, I’ve known others who suddenly quit their jobs or invested severance packages into a franchise or starting a businesses and become very successful long and short-term.

If you are ready to get off the sidelines of wondering or wishing—“can I make a living doing something I love” and you want to “get in the game” with your dream, then do one thing to push your career dream forward this week. Maybe you make an appointment to discuss your idea with someone if you are taking a few vacation days next week for the 4th of July holiday in the U.S. If you need an accountability partner, tell someone what you plan to do or post it on your Facebook page. Take that first step toward getting unstuck. I have one last question for you. If not now, when?

Make it a great week!

Saturday, June 8, 2013

A Career Lesson from the Media Industry


John H. White lost his job last week. A lot of experienced people lose their jobs every week. I don’t even know John H. White personally, yet, hearing his story made me think about why I began career blogging. White is a Pulitzer prize-winning photographer formerly with the Chicago Sun-Times newspaper for forty-four years. In about twenty seconds management announced the photography department and staff were being_____________ (fill in the blank from one of the words below) walked out and turned the stunned staff of twenty-eight over to human resources to answer questions.

laid-off            furloughed       fired   
reorganized     re-deployed     let go  
realigned     optimized        terminated 
right-sized   re-engineered canned                 

It is the end of an era, and something more of us should think about as we manage our careers. The newspaper's management plans to have their reporters shoot photographs with iPhones. The rapid deployment of technology, the rise of the Internet and the dominance of social media can make many professions obsolete. How many more bank tellers were employed before ATM machines popped up everywhere? When was the last time you visited a full-service travel agency in a brick-and-mortar building? The Bureau of Labor Statistics has bad news for other media workers including newspaper reporters, radio disc jockeys and photojournalists, your jobs are in decline. Consumers are accessing media on their smartphones, online and in other digital formats. After 80 years, Newsweek ended publication of the print magazine and moved to an online-only format.

The same advice guidance counselors give students bound for college is important for experienced workers who are thinking career reinvention. Focus on the STEM professions:

Science           Technology               Engineering                Math

Focusing on careers that have historically been “high touch” is not even a 100% safe bet. I remember when teachers taught children in person in a classroom, complete with desks and those uncomfortable little chairs attached.  Now, students may take classes online from elementary school through a doctoral program. Companies are looking for teachers with experience in Blackboard (and I’m not talking about the one with chalk and erasers). Maybe we will not go back to school to major in civil engineering, however, keeping up with basic technology is within everyone’s grasp. Mastering the components of social media is available in a Saturday non-credit university extension course. There are online tutorials, seminars, and certificate programs at community colleges, short courses through university extension programs or opportunities to expand their talents through volunteering. Every day experienced workers need to think about how keep their skills current and what would be helpful to learn.

Let’s face it with advances in technology, work is being commoditized. With digital tools, customers can utilize self-service from a mobile device or online and the person who answers the phone if there is a question or problem can be 10,000 miles away. Experienced workers, it is important to be open to reinvention and figuring out how you can take the skills you have and think about transferring them to other jobs or industries.

John H. White is probably going to be okay. I read the 68-year-old photojournalist has a philosophy of faith, focus and flight. His Wikipedia biography quotes him as saying, "I'm faithful to my purpose, my mission, my assignment, my work, my dreams. I stay focused on what I'm doing and what's important. And I keep in flight—I spread my wings and do it.” The Sun-Times Media Group should be so fortunate.



Tuesday, August 9, 2011

Good News for Working Baby Boomers

I am tired of bad news. The anchors on my favorite business channel seem delighted to report our retirement accounts are plummeting. Violence rings out around the globe from riots in London to shocking hate crimes in Mississippi. And, the weather? It’s just weird—the snowiest of winters, the wettest of springs and now the hottest of summers.

Aging in the workforce? I know millions of experienced people struggling to find work and even more mature workers are exhausted trying to stay relevant in their careers. Others, isolated, depressed and discouraged, have simply dropped out of the job market. What is going to happen to them long-term? It is frightening.

Where is the coming labor shortage that is supposed to make Corporate America lure Baby Boomers back to work with high salaries and workplace flexibility to save the economy? While we wait, there is a silver lining and it is the late bloomers, comeback stories and reinventions by ordinary and extraordinary people. I’ll focus on names you know well. However, for each of the celebrities, there are 10 ordinary people in communities everywhere being resilient. We can all make the choice to either sit on the sidelines or just run with what life has given us and see where we end up.

The most famous late-bloomer and comeback story is Harlan Sanders, founder of Kentucky Fried Chicken. After many careers, some more successful than others; he franchised his first KFC at age 65 years old. Nine years later (in 1964) he sold it for $2 million dollars. Sanders pioneered branding. At age 70 he began only going out in public with the white suit & string tie. He did public appearances for a fee well into his 80s. He died at 90 years old.

Clara Peller was “discovered” at age 80 by an ad agency. The next year, she delivered the iconic line, “Where’s the Beef” in the famous 1984 Wendy’s commercial. Before her death she appeared in movies, made more commercials, managed to get sued by Wendy’s and appeared on Wrestlemania.

Betty White at age 89 years old is everywhere! Many people remember her in the Golden Girls. Maybe you are like me and remember her from the Mary Tyler Moore show. Her May 2010 appearance on Saturday Night Live (with musical guest, Jay-Z) garnered the show’s highest ratings since November 2008.

Diane Rehm is a 75-year-old NPR host with an internationally syndicated radio show reaching 2.2 million listeners a week including Armed Forces Radio and Sirius satellite. Despite an illness that sidelined her career in 1998 when she was diagnosed with a voice disorder, she persevered to win a 2009 Peabody Award.

A few other notables include the U.S. Senator from Indiana, where I live, Richard Lugar. He’s 79 years old and is the state’s longest serving senator. Actress, Writer and activist, Ruby Dee won a Grammy for Best Spoken Word album when she was 83-years old in 2007 and she still books speaking engagements.  Actor Morgan Freeman, 72, was honored with the AFI, Lifetime Achievement Award this summer. This year, Suzanne Somers turns 65, along with Dolly Parton, Donald Trump, former President Clinton and Cher—they are all keeping busy in their own right. So What’s Your Next Chapter?

Remember, there is plenty of time to find your passion and bloom, to reinvent yourself or even to make a comeback. This week—Smile and Stay Encouraged.

Tuesday, July 12, 2011

Re-Inventing Your Mid-Life Career

While you are at work, do you ever think "is this all there is?" Do you wonder if you could perform the job you have right now until you retire in 10 –15-20-25 years?
After a week off pursuing work-life balance, I was reading the July 4 issue of Fortune Magazine with the title, “Reinvent Your Career!” As I flipped through the pages of More magazine's July/August issue, their feature article was, “Give Your Career Some Oxygen.” Since Oprah left her talk show after 25 years, the media has focused a lot on mid-life career reinvention. We might not all go out and start a television network, but it is worth considering your next career moves before you have to make it.

There is almost a perfect storm of volatility in our 401(k) accounts, an economy refusing to recover and minimal job creation. What does that grim picture mean to you and me? It means we may be working a little longer than planned. And the jobs we have today— there’s no guarantee they will be there tomorrow. There’s no guarantee the company will be there tomorrow! Remember: TWA? MCI? Sharper Image? Circuit City? Gottschalks? Mervyns? Pontiac? or Wickes Furniture? Who could have thought Montgomery Wards, ATA Airlines or Enron would not exist today?

Here 5 quick thoughts that can help you generate some ideas about how to re-invent your own career if you choose to or if you are forced to:

(1) What is it about my job that I love? Is it a transferable skill another company or industry will value?

 (2) If my job ended today-who are the 10 people I would or could contact immediately to get the word out on my behalf? When was the last time I connected with them? Collaborate. Communicate. Share. Network.

(3) What is my hobby or past time I enjoy and is there a way to “monetize” it while I am still working? Monetize= my new favorite word, it means “generate income from it”

(4) Is there a new skill I can learn or improve on during my current job that will make me more marketable in the future? Marketable to your current company or to other businesses or industries?   (preferably eligible for tuition reimbursement).

(5) What are the companies hiring people in their late 40s? 50s? 60s? What types of jobs do they have available for people in these age ranges? Could you work for a smaller company?

So we need to keep this idea of Reinvention in our minds. I know so many of you have done it, and I hope you will share your stories in the comments section. Don’t be shy—you can do it anonymously.